Display Network

The Display Network is a collection of websites – including specific Google websites like Google Finance, Gmail, Blogger, and YouTube – that show AdWords ads.

This network also includes mobile sites and apps. If you’ve ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know:

Websites like these are part of the Google Display Network.

Sell more products or services
Build customer loyalty

Engage with customers
Increase brand awareness

Why Display Network Ads

Reach
New Customers

Capture someone’s attention at different points in the buying cycle. For example, if you run an art supply store, you can catch a mom’s eye when she’s reading reviews about the best brands of washable paints, but before she puts her toddler in the car seat and heads out to buy.

Select where your
ads appear

Within the Display Network, you can choose more specifically where you want your ads to appear — you can select types of pages or specific websites for your ads, as well as audiences to show your ads to.